Read Kitai Fuku Ga Aru Manga:
University student Mami is seen by everyone as the fashionable cool model-type but she secretly just wants to wear Lolita fashion.
While she tries occasionally to be more cute & less "stylish", she can't overcome the imagine others have of her. When she watches a new coworker at the cafe she jobs part-time leave in a extremly flashy outfit, it sparks the courage in her to express herself more tru more.. thfully too!